Marketing researches - Definition of the size of the market
- Definition of structure of the market: volume of production, import and export
- Segmentation of consumers and the market
- Estimation of a competitive situation
- SWOT the analysis of competitors
- Studying of system of distribution
- Studying of positioning of the companies in the market
- Revealing of mechanisms of decision-making
- Forecast of development of the market
- Construction of a portrait of the consumer: socially-demographic, psychographic
- Studying of consumer preferences
- Definition of frequency, volume, dynamics of purchasing
- Realization of price audit
- Definition of the optimum price
- Studying of image of a brand
- Studying knowledge and the relation to a brand
- product Testing
- packing Testing
- Testing of advertising concepts and materials
- Definition of effective sources of the information
- advertising efficiency Estimation
- Estimation of satisfaction of consumers
- Estimation of loyalty of consumers
Corporate researches - Diagnostics of corporate culture of the company
- Studying of image of the company
- Special and local researches
- Social portrait of the worker of the enterprise (value, vital strategy, motivation structure, degree of adaptation to changes)
- Status of a moral and psychological climate in collective
- Monitoring of system of motivation of work in enterprise divisions
- Knowledge of workers of enterprise activity
- Relation of workers of the enterprises to programs and the decisions initiated by company management
Regional researches - Foreign trade. The analysis of a status of foreign trade. The analysis of structure of export and import of the goods in trade with the countries EvrAzEs. The analysis of structure of export and import of services.
- Higher vocational training. The analysis of a status of higher education in region (number of higher educational establishments, number of students, professorial staff, a reception, competition and issue of experts of professorial staff). The analysis of system of advanced training and professional retraining of experts.
- Activity of the building organisations. The analysis of the building organisations on patterns of ownership, on number of workers and patterns of ownership. An estimation of the amounts of works executed under agreements of the building contract by the organisations of various patterns of ownership. Revealing of the factors limiting activity of the building organisations.
- Employment and unemployment. The analysis of a level of economic activity and a population occupation level. The analysis of employment of the population in region on branches, on age groups, on an educational level. The analysis of a rate of unemployment on age groups, on an educational level, on circumstances незанятости, on methods of search of work, on duration of search of work, on a professional accessory to employment. The analysis of requirement for workers of region.
- Investments. The analysis of a current status and tendencies of development of investment activity as a whole on region, in a cut of municipal unions, economy branches (economic activities kinds); sources of funds; specific and technological structure of a direction of investments; in dynamics.
- Culture, rest and tourism. The analysis of the basic indicators of culture. Availability of objects of culture, rest, tourism. An estimation of level of stay of separate persons in hotels, the sanatorium organisations and the rest organisations. The analysis of the basic indicators of tourist activity.
- Treatment-and-prophylactic services. The analysis of security of regions medical institutions, doctors. An estimation of a degree of service of the population medical services (the first help, medical aid to women and children, population routine inspections).
- Population. The analysis and an estimation of number, structure, structure, dynamics of the population of region. The development analysis домохозяйств and settlements. The analysis of an urban saturation of region. The analysis of a natural increase of the population and migration.
- Science and innovations. The analysis of innovative activity in region. An estimation of security of region resources and an infrastructure for realisation of innovative activity. Availability of the is innovative-active organisations of industrial production by economic activities kinds. The analysis of dynamics of volume of innovative production on level of novelty and kinds of economic activities and the factors interfering innovative activity of the organisations of industrial production.
- Wholesale trade. The analysis of a turn-over of wholesale trade. The analysis of distribution of a turn-over of wholesale trade of the organisations of wholesale trade on patterns of ownership and the cores economic and financial indexations of activity of the organisations of wholesale trade. An estimation of a cost structure of the circulation of the organisations of wholesale trade.
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