PR

PR-consulting Strategic planning PR-communications Consulting on management of reputation Communication audit Development of the concept and the plan of PR-actions and PR-campaigns Development of the documents regulating PR-activity Drawing up of a package of the PR-documents intended for distribution: mission of the company, the historical information on the company, "portrait" of the enterprise, preparation of illustrations for text materials Interaction from mass-media, media relations  Definition of key mass-media for PR-actions of the company Formation and expansion ïóëà loyal journalists to the company Development and a choice of information occasions Preparation of information and analytical materials for mass-media Carrying out of PR-campaigns in federal and local mass-media The organization and carrying out of actions for mass-media: briefings, the organization of press conferences, round tables, exclusive interviews and others  The organization and carrying out of joint actions from mass-media Interaction with partners The organization and carrying out of actions for partners and suppliers: seminars and business conferences, congresses of dealers The organization of special corporate actions with participation of partners The organization of dispatches of information materials for partners of the company Release of the branch periodical press Carrying out of joint actions for mass-media and consumers Interaction with consumers Planning, the organization and carrying out of mass actions Planning and the organization of information campaigns The organization and information support of exhibitions, trading presentations, fairs Carrying out of presentations of company / production Carrying out of competitions, quizes, lotteries Interaction with professional community The organization and carrying out of branch actions: seminars, conferences, round tables The organization of joint PR-actions with public organizations The organization of the introduction of the company in business - association Carrying out of branch competitions Development of joint information materials Release of the branch periodical press Interaction with power structures Preparation and distribution of information materials Interaction with the press-services of the state structures The organization and carrying out of joint actions with the state structures Corporate communications Diagnostics of intracorporate communications Development of concepts and programs of development of corporate communications Creation and strengthening of reputation of a management(manual) of the organization among the personnel Development and manufacturing of corporate mass-media Development and carrying out of trainings under problems(tasks) of the client Preparation and the organization of corporate actions: holidays, trainings, anniversaries Development advertising - information and PR-campaigns Anti-recessionary PR Planning anti-recessionary PR-campaign The organization of special actions Maintenance of support on the part of mass media Organization of special events Development of concepts and scripts of special actions(shares) The organization and carrying out of mass entertaining actions The organization of participation of the company in mass actions (festivals, holidays) The organization and holding conferences and seminars for various professional communities Manufacture of representation production Development of design information and promotional materials Imposition of promotional materials Souvenir production To that serves PR PR-activity results in increase popularity , hence - popularity of the company, and more known company causes trust. Practice shows, that at other equal the potential client will choose that firm or object which are familiar to it or seem those. Especially it is actual for the market of the real estate where popularity and reputation of the builder frequently define the decision on purchase. Means PR form weight and reputation of the company. The reputation, at apparent ýôåìåðíîñòè this concept, directly influences business, for example, on the decision of banks on granting the company of the credit, attraction of investors and partners, capitalization of the company and cost of its production. The list of examples can continue everyone. PR allows to form / correct public opinion. If you need "to submit and popularize any new ideas, tendencies, standards, innovational services, etc. forces of advertising to achieve such result extremely difficult - not only because of restrictions of a format, but also because of a consumer bias in relation to advertising. And in arsenal PR there is a weight of means - from expert clauses(articles) before participation in the conferences, allowing to reach the desirable purpose. PR stimulates demand and raises sales. It is enough to tell, that participation in an exhibition or successful action for potential clients quite often bring to the companies of real buyers. PR strengthens influence of direct advertising. So, the mention of the company in reviews alongside with accommodation of its advertising modules, fixes attention of the reader to advertising, adds to it weight and the importance.

 

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