The customer: Company "Ajkaj", Izhevsk

The executor: Elena Novikova

The chief: Irina Skopina

Schedule time: March-April, 2008

The description

Introduction merchandising is reasonable on a shop example № 39 Companies "Ajkaj". Necessity of creation of merchandising department to the company is caused by realisation merchandising actions in all shops of a network.

For realisation merchandising in shop № 39 the choice of the basic tools merchandising is made: optimum arrangement of the equipment, the organisation of the calculation of the goods on the trading equipment and a choice of advertising media. The efficiency estimation merchandising is conducted trand. The system of monitoring of marketing indicators of each trading group and norm of a consumer estimation is offered.