Research has occupied 2 place in 7 All-Russia Olympic Games of development of the National economy of Russia in a nomination "Healthy way of life" for research work "Research of consumer relations and preferences to kinds fitness of improving services"

The customer: Nizhniy Novgorod state university of N.I.Lobachevskogo

The executor: Olga Kovjazina

The chief: Irina Skopina

Schedule time: September - October, 2006

The purpose: studying of quantity fitness of the improving organisations in territory of the Kirov area, definition of consumer preferences customers in sphere of fitness services.

Research problems:

• Evaluate availability fitness of the improving organisations in territory of the Kirov area
• Define a demographic profile of visitors of the fitness centres in relation to various kinds of fitness programs
• Allocate a segment of real visitors of fitness clubs: to define preferences on club services/programs