The customer: Research-and-production centre "Farmzachita" of Federal medical and biologic agency

The executor: Anna Pimenova, Julia Baklanova

The chief: Irina Skopina

Schedule time: June-December, 2007

The contents

1. Analysis of marketing communications in the Russian market of medical products of extreme medicine
       1.1. Basic models of marketing communications and their comparative characteristic
        1.2. Analysis on-line communications of the Russian companies-manufacturers of medical products of extreme medicine
       1.3. Analysis of possibilities of expansion on-line communications at the expense of use of social web-resources
2. Concept of the program of management of communications RPC «Farmzachita» in the market of medical products of extreme medicine Main objectives of the program the Primary goals the Basic directions of activity the Program of actions for 2008-2009
3. Working out of a technique of complex communication audit RPC «Farmzachita» and definitions of efficiency of conducted actions
       3.1. Essence and principles of complex communication audit
       3.2. Technique of complex communication audit
       3.3. Recommended evaluation procedures psychological and economic benefit and efficiency on-line communications of the company of the manufacturer of medical products of extreme medicine