11.04.2007

In assembly hall Vyatka state university at 13:20 has taken place

Brandbook is arch of visual corporate standards and rules, exact description of all package of firm style. In it rules of a tracing of a trade mark, a combination of fonts and the colors allowable in those or other cases are specified. On the basis of this document all work on preparation of advertising and souvenir materials is under construction. Attributes of a brand mention the description of values of the company, mission, corporate этикета. Importance of this document does not cause doubts, in fact it is a key to unity of realization of firm style of the company.

Brandbook it is necessary to formulate and unit values of a brand, his  mission, positioning, main principles of firm style, a rule and patterns used in the business documentation.

Realizing idea brandbook, it is possible to reach following positive results in formation of consumer loyalty: the consumer will be more loyal to the company as will feel its dynamical development, conformity to modern achievements in the field of marketing and management. At the consumer the trust to the company as all elements of a brand have got appropriate registration in brand book. Brand book will amplify testifies to gravity the companies.

Presentation material:

1. Brandbook faculties of management and marketing Vyatka state university . The author and the developer: Julia Baklanova, winner of premium for support of talented youth within the framework of the priority national project "Education"
2. Firm style and brandbook . Lecturer: Elvira Kukovyakina
3. Brandbook (brand identity guidelines) in formation of loyal mutual relations with clients . Lecturer: Medveditsyna Irina