• Establishment of system of public relations of university
• Formation of corporate image and reputation of university
• Formation of system of relations with Mass-media
• System engineering Event-management: the organisation and realisation of actions
• Working out and realisation internal PR 

• Formation of an information field round innovative educational program of Vjatka state university - the Scientifically-educational Center of biotechnology, aerobiology, the general and industrial microbiology;
• increase of level of positive perception of Vjatsky state university, as is innovative-focused educational institution in the market of educational services. 

1. Working out and the organisation of the information campaign directed on positioning and advancement of university, as is innovative-active educational centre.
2. The organisation of PR-support of separate innovative projects of the Scientifically-educational Center of biotechnology, aerobiology, the general and industrial microbiology.

1.1.  Construction of partner relations of university with target audiences: optimum models of communications.
1.2.  Definition of methods of an establishment of partner relations of the company with various communities and target groups.
1.3.  University positioning in nearby territory (a city, area, Privolzhsky federal district), in the Russian Federation and abroad.
1.4.  University positioning in business community.
1.5.  Formation of the loyal relation to university from government bodies.

2.1.  Formation of bases of construction of corporate image: image structure, channels of informing and formation methods.
2.2.  Formation and management of reputation of university.
2.3.  Formation of public image and reputation of chiefs of university: methods of formation of positive image of chiefs, constructions and managements of public reputation of chiefs.
2.4.  Formation of norms of corporate dialogue with target audiences. Working out of the code of corporate behaviour.
2.5.  Definition of a role of corporate periodic and acyclic editions in system of internal and external positioning of university.
2.6.  The organisation of dynamical functioning of a corporate site of university as promo-platforms.

3.1. Working out of an information policy of university. Actual methods of work of university in media space.
3.2. Definition of methods of attraction of mass-media to the information on university and its projects.
3.3. Formation of long-term relations with representatives of mass-media.
3.4.  A regular establishment of information occasions and drawing up of press releases.
3.5.  Realisation of press actions.

4.1.  A choice of the actions involving in communications target groups.
4.2. Use of modern technologies for traditional formats: round tables, the exhibitions, conferences, presentations.

5.1.  Formation of corporate identity and culture.
5.2.  Possibilities of corporate editions in system of corporate communications.
5.3. Working out and realisations Event-management in interests of formation of corporate identity and loyalty.