Скопина И.В, Бакланова Ю.О. Маркетинг: сборник практических работ. Учебн. пособие. Изд. 3-е доп. – Киров: Издательство ВятГУ, 2006.-217 с.

The basic contents

Section 1. Marketing as the concept of market management

• Practical work 1.1 - Working out of marketing actions for different kinds of demand
• Practical work 1.2 - Revealing of distinctive signs of marketing

Section 2. Marketing researches

• Practical work 2.1 - the market conditions Analysis
• Practical work 2.2 - Research of influence of factors of macroenvironment on market development
• Practical work 2.3 - Working out of questionnaires for data collection
• Practical work 2.4 - market Segmentation on a product
• Practical work 2.5 - the Estimation of a competitiveness and competitiveness of firms in the market
• Practical work 2.6 - the Estimation of competitiveness of the goods on the basis of investigated parametres of production

Section 3. A complex Marketing-mix

• 3.1 Commodity politicians
• Practical work 3.1.1 - Creation of commodity mark
• Practical work 3.1.2 - the Analysis ассортиментной politicians of firm
• Practical work 3.1.3 - Working out of strategy of positioning
• 3.2 Price politicians
• Practical work 3.2.1 - Definition of an initial commodity price
• 3.3 Marketing politicians
• Practical work 3.3.1 - the Detailed estimation of intermediaries in the commodity market
• 3.4 Communication politicians
• Practical work 3.4.1 - advertising campaign Working out
• Practical work 3.4.2 - Working out of campaign of direct mail dispatch

Section 4. Marketing management at the enterprise

• Practical work 4.1 - Perfection of organizational structure of management of service of marketing at the enterprise
• Practical work 4.2 - Distribution of problems, the rights and responsibility among employees of service of marketing

Applications

The bibliographic list